Quick story behind this post:

I walked into one of the chain supermarkets and saw some bike bags on sale in a pile of other stuff, gardening tools, dog accessories, nappies- you get the image- bargain offer ! 30€ for a pannier ! Of course- I had to have a look , what is it made out of, how is it made, what trim did they use, construction details etc. Not to go into a detail, my final thought was a sad image of some human making it for very little money, from trim and fabric from unknown sources but the even sadder thought came after when I thought that whoever will buy it, it will be an impulse purchase, he or she will install it on the bike once maybe twice, rip it, break it and throw it into a corner of his or hers bike shed … 

And this is where I also felt really proud, that what we are creating is a whole different level of product and completely different type of buying! We care !!! And you guys care too! And this makes a whole change, difference in the world that is snowed under with cheap meaningless crap and impulse purchases„ I can cheaply and quickly buy it „ ! Because we don’t want anyone to throw our bags into a shed corner after one ride, we want you guys to love it, ride with it and be a proud owners and cyclists, because we create products that represent people who buy them !

So don’t rush, don’t buy what you don’t need! Take your time and think carefully as we are all about slow and personal!

Buy less! Choose well! Make it last! - Westwood 🖤